On a day when news in the sports industry has been marked by Basket Girona’s new main sponsor and Bodeiroga’s change to Bartomeu in the Euroleague, the sports industry has dropped other headlines:
The9 partners with Neymar JR to launch NFT
The Brazilian striker for Paris Saint-Germain has entered into an agreement with the technology company to launch a series of NFTs. As part of an operation whose financial details have not been revealed, Neymar JR will have its own collection of NFTs.
Jack Daniels arrives in Formula 1 from McLaren’s hand
The British team has entered into an agreement with the brand of alcoholic beverages as the official sponsor of the team. As part of the deal, Jack Daniels will have an appearance in two McLaren cars from the 2023 season. It is a multi-year agreement, but the years or economic details of the alliance have not been disclosed.
ProSiebenSat.1 received service streaming Joyon from Discovery
The German audiovisual company has acquired 50% of OTT’s shares at an indicative price of one euro. service streaming Created in 2017, but in 2019 Discovery acquired 50% and began operating as Joyon. ProSiebenSat.1 aims to make the platform profitable by 2025 and anticipates losses of approximately €80 million by 2022.
NBA Announces 13 Sponsors for Pre-Season Friendlies in Japan
The North American Basketball League has announced a total of 13 sponsorship agreements for the upcoming preseason games that the Golden State Warriors and Washington Wizards will play in Japan. These include brands such as Nike, 2K, American Express, Hennessy, SAP, ServiceNow, Tissot and Rakuten.